Trust is the currency of the internet.
How do you know who I am, or what I can do for you? How have you built your customers' trust?
Welcome to my showroom!
I've written up some examples of the kinds of copy pieces I can provide you. The proposals I've written are all proprietary, so I've created some speculative pieces to showcase my skills.
As a note, these speculative ads do not represent paid work or imply any connection between me and these brands, fictional or real! Writing speculative pieces like this is a standard industry practice.
Writing Samples
While seeing copywriting in its natural habitat - a well laid-out design - is more satisfying, I’ve included some additional samples that are just my writing. These are faster to produce and so let me show a broader skillset.
Curious what else I can offer?
Whether promoting a seasonal sale, welcoming new members to your mailing list, or updating your subscribers on new products, email is a great way to build and maintain a relationship with your customers. And tools (like Squarespace) making sending and tracking your business emails so easy!
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From: A-1 High Performance Club
Subject: Is your engine wearing faster than it should?
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Headline: If you want your car to give you its best, mile after mile…
It has to run on the best.
Subheading: Smooth Power
A-1 keeps your car’s engine clean. Feel the push accelerating out of a corner like it just got out of the shop, every time. Both on the track and in the garage, A-1 pulls away from the competition. Increase performance and the life of your engine with the best oil on the market.
Button: [Restock Your A-1 Motor Oil]
GIF: Sponsored racer at the track
Subhead: The best time to start using A-1 was the day you bought the car. The next best day is today.
Taking the best care of your car means using the highest quality lubricants. And best of all, it’s something you can do right now. Buy A-1 today, and keep your car at its peak longer.
Button: [Buy A-1 Performance Motor Oil]
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From: Johnson & Johnson for Babies
Subject: No Tears, No Tangles – Try and Save on New Baby Conditioner
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Headline: The Best Care for the Softest Hair, No Tears or Tangles
Subhead: Limited Time Coupon - New Baby Conditioner from Johnson and Johnson Baby
[Button: Download Coupon]
From the makers of the ‘No More Tears’ baby shampoo comes a new conditioner, specially formulated with babies’ delicate hair and scalp in mind.
- Gentle for your baby’s scalp and head. Only pure ingredients, no harmful chemicals.
- Gentle for your baby’s delicate eyes. Keep them big, bright, and smiling.
- Gentle for the environment. Your baby’s future is as important as their present.
Try it today and save: [Button: Download Coupon]
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From: Macy’s for Men
Subject: On-Trend Sweaters Near You – On Sale Now!
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Headline: Start Fall With a New Daily Look – For Less
Subhead: SEPT 8-10 ONLY Up to 40% off on Ralph Lauren, Calvin Klein, and Hugo BOSS
[Button: Find a Store Near You] and have your sharpest fall yet.
What if remarkable savings on a great new sweater were right on your drive home? A clean, sharp new sweater elevates your button-down at the office, or with jeans. Look stylish and feel comfortable no matter where you are with a classic wardrobe staple in the latest on-trend color and fit.
Save time, save money, and save stress.
Why start a new season with a worn sweater when you can look and feel your best for up to 40% off?
Don’t wait, [Button: find a store today] – these savings are one weekend only.
Banner Ads
What's the first thing you think of when someone says internet advertising? Banner ads. They're everywhere - and that's because they work. Often priced on a per-click basis through major brokers like Google, banner ads can be targeted to certain locations or types of buyer. The examples given here show several frames before pausing on one.
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Frame 1: Smart kids grow with smart toys (ABC Toys logo)
Frame 2: Playtime doesn’t need to be wasted time (ABC Toys logo)
Frame 3 (Pause): Don’t waste a minute of learning time with [Button: ABC Toys]
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Frame 1: Success, family - having it all includes headaches? (Bayer Asprin logo)
Frame 2: When slowing down isn’t an option, (Bayer Asprin logo)
Frame 3 (Pause): Get hassle-free pain relief [Button: On-the-Go]. (Bayer Asprin logo)
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Frame 1: Elevate your spare moments [Button: Digital-Only New Yorker]
Frame 2: Trenchant insights, any time, anywhere [Button: Digital-Only New Yorker]
Frame 3 (Pause): Enjoy feeding your intellect with the digital [Button: New Yorker]
Landing Pages
Someone is interested in you! Great! But - now what? They want to know more about you and what you can offer them. A landing page does just that. It's a tailored web page for customers coming in from an advertisement, reminder email, QR code, text, etc., and it's the critical link between catching their eye and making the sale. Unlike most other types of marketing writing, especially texts or banner ads, landing pages are longer to convey more information and options.
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Headline: Stiff joints keeping you inside?
Subhead: Rediscover the outdoors with OMEGA-Hero
Has your doctor recommended Omega-3 supplements? Or have you heard about them from your friends? Omega-3 supplements are made from the healthy oils in fish, and can help reduce arthritis symptoms. Don’t be slowed down by joint pain and swelling – get back to doing what you love with help from OMEGA-Hero.
Shown twice as effective as other brands. That’s twice the relief in every step or swing.
Natural relief. Why take something you can’t pronounce? Omega-3 comes from fish, part of a healthy diet.
Save big on a year’s supply. Buy a 6-month supply for $49.99 and get another 6 months free! Taking OMEGA-Hero regularly will help you stay active, and we’re sure that if you see the difference it makes, you’ll be back for more.
Ready to get moving again? [Button: Buy Now]
Compliance Footer: OMEGA-Hero Omega-3 Supplement is a food supplement and not a prescribed medication. OMEGA-Hero recommends you seek medical advice before taking this product.
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Headline: Give every animal safety
Subhead: Our donors give sick and abandoned animals another chance
The Kensington Cat and Dog Home is no-kill – we will never put a healthy animal to sleep. Since 1901, we’ve helped over three million dogs and cats in need. For every animal can, we:
Provide medical care
Arrange foster care
Find forever homes
Every one of those 3 million animals found the treatment and protection they deserve because of the generosity of our donor community. We receive no government support – every day Kensington keeps its doors open is thanks to you! Even if you can’t take in another animal or foster, you can still help animals in need.
A monthly donation is the best way to give to Kensington, because it allows us to plan our operations knowing we will have funding for the next month. Any amount helps! Though if you cannot make a long-term commitment at this time, no gift is too small to be put to good use.
Together, let’s make it to 4 million cats and dogs rescued.
[Button: Become a Monthly Donor]
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Success stories of rehab and adoption
and
Animals ready for their forever home
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