Brand:

Strawberry coffee, a fictional coffeehouse

Target clientele:

Professionals 25-55, health-conscious, who enjoy strong, unique flavors and a quiet place to work, but are conscious of their monthly coffee budget.

Brand voice:

Cheerful, at ease, and to the point. Should not use flowery language, negatives, or appeal only to coffee aficionados.

Deliverable:

The June monthly subscriber email providing information about their new monthly blend (a blended Hawaiian coffee) and associated drink, the Beach Breeze.

• Primary goal is to keep the brand in mind and bring people in to the store.