Brand:

Clear Spring Dental, a fictional dental practice

Target clientele:

25-45 year-olds, middle class, who neglect self-care due to work and family responsibilities. They may fear making a dental appointment for all the work that may need to be done.

Brand voice:

Professional, clean, approachable, succinct, modern. Does not use slang. Does not use negative or intimidating language, but rather creates a comfortable, encouraging environment.

Deliverable:

An automated reminder email for patients. While this occurs every six months, it should be themed to being in April - spring cleaning, revitalization, "new you".