Brand:

Clear Spring Dental, a fictional dental practice

Target clientele:

25-45 year-olds, middle class, who neglect self-care due to work and family responsibilities. They may fear making a dental appointment for all the work that may need to be done.

Brand voice:

Cheerful, at ease, and to the point. Should not use flowery language, negatives, or appeal only to coffee aficionados.

Deliverable:

The June monthly subscriber email providing information about their new monthly blend (a blended Hawaiian coffee) and associated drink, the Beach Breeze.

• Primary goal is to keep the brand in mind and bring people in to the store.