Brand:

Anytown Museum of Natural History Children's Programs

Event:

Cretaceous Sleepover

Target clientele:

Parents and grandparents 24-60, middle class, care about their middle-school children's science education and social network. They may or may not be museum members but have left their number with the museum indicating interest. The museum's success with their children's programs depends on building a community of repeat customers. Parents attending can RSVP for a complimentary parents' hour to enjoy some light food and drink while they talk with the scientists and hosts.

Brand voice:

Excited, informational, informal. Should not sound overly technical.

Deliverable:

Text campaign for the Anytown Museum of Natural History Children's Cretaceous Sleepover with two reminders to sign up, including an early bird discount, and then 2 reminders leading up to the event and one follow-up. Confirmation messages should be included for both the event and the related parents' hour.